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Alejandra Rodriguez

Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix's software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.
Alejandra's Posts

Las tendencias UX más importantes para 2018

By  on July 20, 2018

In:Spanish

Este es el último blog de una serie de artículos que evalúan diferentes temas sobre el diseño UX. Durante esta la semana, hemos publicado blogs sobre el papel del diseño […]

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Diseño UX: elementos clave para construir una experiencia omnicanal

By  on July 19, 2018

In:Spanish

Continuando con nuestra semana de diseño UX, hoy analizamos la experiencia omnicanal. Exploraremos la diferencia entre multicanal y omnicanal, cuáles son sus elementos más importantes y algunos de los pasos […]

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Introducción al papel de la psicología en la interacción visual

By  on July 18, 2018

In:Spanish

Bienvenidos nuevamente a nuestra semana de diseño UX. En este artículo, destacamos la importancia de la psicología, la percepción visual y los sistemas culturales para crear experiencias de usuario efectivas […]

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Métodos de diseño UX: ¿cuándo usarlos y por qué?

By  on July 17, 2018

In:Spanish

Bienvenido al segundo blog de nuestra serie de artículos sobre diseño UX. Aquí, explicaremos cómo la metodología de UX influye en el proceso de desarrollo de software, cómo elegir un […]

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Por qué el diseño de UX es tan importante en el desarrollo ágil de software

By  on July 16, 2018

In:Spanish

El diseño UX es un componente fundamental al desarrollar productos e interfaces que puedan satisfacer las necesidades de usuarios exigentes. Sin embargo, ¿te has preguntado sobre el “qué”, el “cuándo” […]

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The most important UX trends for 2018

By  on July 6, 2018

In:UI |UX

This is the last blog of a series of articles that examine different topics of UX design. All this week we have been publishing blogs regarding the role of UX […]

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An introduction to the role of psychology in visual interaction

By  on July 5, 2018

In:UI |UX

Welcome again to our UX design week. In this blog we highlight the importance of psychology, visual perception and cultural systems to build effective and enjoyable user experiences. Usually, when […]

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UX design: the key elements of building an omnichannel experience

By  on July 4, 2018

In:UI |UX

Continuing with our UX design week, today we examine the omnichannel experience. We explore the difference between multichannel and omnichannel, what are its most important elements, and some of the […]

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UX design methods: when do we use them, and why

By  on July 3, 2018

In:UX

Welcome to the second blog of our series of articles about UX design. Here, we will examine how the UX methodology influences the software development process, how to choose a […]

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Why UX design is so important in agile software development

By  on July 2, 2018

In:UI |UX

UX design is a fundamental component when developing products and interfaces that meet the needs of demanding users. However, have you wondered about the “what”, the “when” and the “how” […]

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Belatrix’s headquarters featured among the world’s best office designs

By  on June 29, 2018

In:Human Resources |Institutional

Creating a great place to work is one of the most important objectives for us here at Belatrix. We have tried to build a healthy environment that reflects our core […]

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What are the key new announcements from Apple WWDC?

By  and on June 11, 2018

In:Technology

Another year, another Apple Worldwide Developers Conference (WWDC). The annual event enables Apple to showcase its new software and technology for software developers. In this blog we analyze the key […]

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Cuán crucial es el rol del Scrum Master en un equipo Scrum

By  on March 12, 2018

In:Spanish

¿Qué tan importante es el rol del Scrum Master? ¿Es una posición crucial, como afirma el Manifiesto Ágil, o puedes tener éxito sin contratar a una persona para este puesto? […]

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How crucial is the role of the Scrum Master in a Scrum team

By  on February 22, 2018

In:Agile Development |Scrum

How important is the role of the Scrum Master? Is it a crucial position, as the Agile Manifesto claims, or can you be successful without hiring a person to this […]

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