Fernando González is the V.P. Marketing of Belatrix and is responsible for all external and internal communications, promotions and sales actions, and lead generation. Fernando is also responsible for developing the content generation strategy, aimed at satisfying the growing demand for quality technical content. Fernando works closely with Belatrix´s human resource teams in designing and executing the recruitment marketing strategies.
Fernando has a bachelors degree in marketing from University of Aconcagua in Mendoza, where he was also a teacher for 12 years. With an entrepreneurial spirit, Fernando has started various companies in the past. His last adventure was a travel agency in which he served as manager and co-founder for 9 years. He’s also taught marketing and businesses at the National Technological University (UTN) and University of Mendoza. Fernando loves climbing mountains and outdoor life. He lives in Colombia with his wife and 2 girls.
Creando prototipos increíbles de fintech en Hackatrix 2018
By Fernando Gonzalez on May 31, 2018
Nuestro Hackatrix anual se realizó este sábado en Lima, Perú. La organización se llevó a cabo junto con uno de los bancos más importantes de América Latina, el BCP. Es […]Read more...
Creating incredible fintech prototypes at Hackatrix 2018
By Fernando Gonzalez on May 31, 2018
Our annual Hackatrix took place this Saturday, in Lima, Perú, which we organized together with one of the largest banks in Latin America, BCP. It’s the fifth year in a […]Read more...
Overcoming the challenges of cultivating new technologies in digital agriculture
By Fernando Gonzalez on May 8, 2018
Key technologies such as the internet of things, are transforming our definition of digital agriculture. We’re in the midst of a rapid transformation. However technology advancement by itself, is not […]Read more...
¡La oficina de Belatrix en Bogotá abrió sus puertas!
By Fernando Gonzalez on February 16, 2018
Estoy encantado de anunciar que la inauguración oficial de las oficinas de Belatrix en Bogotá tuvo lugar ayer por la tarde. Belatrix realizó sus movimientos iniciales en Colombia en 2016, […]Read more...
Find out why scaling the digital wall is imperative in 2017
By Fernando Gonzalez on July 5, 2017
Digital transformation is being felt everywhere. Success in our digital age requires new psychology, new strategies, and new technologies. But what exactly does it mean? In this blog I want […]Read more...
Nexus 2017: Helping start-ups succeed in the digital age
By Fernando Gonzalez on May 29, 2017
Last Wednesday I travelled with my colleague and Belatrix’s Technical Consulting Director, Pablo Lecea, to Google’s headquarters in Mountain View, California, to attend the Nexus 2017 conference. Nexus, organized by […]Read more...
A world of innovation on display at our annual Hackatrix
By Fernando Gonzalez on May 24, 2017
In a world where the cadence of product releases continues to increase rapidly, the ability to quickly spin-up a prototype at little cost, represents a key skill for today’s product […]Read more...
More blockchain and bitcoin startups will mean more innovation
By Fernando Gonzalez on March 31, 2017
Venture capitalists invested more than $58.8 billion in startups in 2015. Of this $14.8 billion in FinTech funding came in during 2015 in North America. $474 million went to Bitcoin, […]Read more...
Why you should be implementing continuous delivery
By Fernando Gonzalez on December 6, 2016
“Continuous delivery is the way — even if you never achieve it, the mere pursuit will make your organization better.” Steven Winter, Chief Strategist at GuerrillaQA Continuous delivery, CD, is […]Read more...
Belatrix Software Ranked As a Top Latin America Developer
By Fernando Gonzalez on March 10, 2016
Clutch, a Washington-DC based research firm recently named Belatrix Software as a leading software developer in Latin America. Belatrix Software is also featured on Clutch as a Top Enterprise Software […]Read more...
Sparking Innovation with Agile Development
Most entrepreneurs, artists, and great inventors have one thing in common: they’ve failed. As strange as that might sound, failure is a part of almost every success story. Perseverance and […]Read more...