Design Thinking Webinar
An Approach for Fighting Complexity and Accelerating Successful Product Development Cycles
Webinar conducted on June 25, 2013
What is design thinking and how does it apply to my business?
Is design thinking a relevant approach to software product development and innovation?
How can design thinking help me do more with less (frugal innovation)?
What are the parallels and differences between design thinking and agile software development methodologies?
Dr. Simone Ahuja
Dr. Simone Ahuja is the founder of Blood Orange, a marketing and strategy advisory boutique with a focus on innovation and emerging markets. Headquartered in Minneapolis, with partners around the globe, Blood Orange shares and practices innovation principles learned through extensive work in India, including jugaad – a frugal, flexible and inclusive approach to innovation inspired by emerging markets. She regularly conducts ethnographic, background, and academic research on innovation occurring at the grassroots level in emerging markets with social entrepreneurs, to that of US-based multinationals. Simone is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012). Jugaad Innovation has been published in the US, Brazil, Holland, France and India, where it is now a #1 business bestseller, and has been called “the most comprehensive book yet on the subject” of frugal innovation by the Economist.
Dr. Ahuja has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City. She provides advisory services, keynotes and interactive frugal innovation and design thinking labs to entrepreneurs, academic institutions, and corporations including PepsiCo, Best Buy, Procter & Gamble, 3M, Medtronic, the World Economic Forum, MIT, and Harvard University. She is a regular columnist for the Harvard Business Review online.
Vice President, Global Marketing
Karin leads Belatrix’s Global Marketing team, focusing on the firm’s branding, customer program, thought leadership, and lead initiatives. Her professional background is a fusion of management consulting and research, technology consulting, and strategic marketing. With 20+ years of professional experience, Karin has significant expertise in the services sector, ranging from working with firms like IBM, Deloitte, and well as pure play software R&D as Belatrix. She previously worked at TCS, Wipro, as well as Forrester Research. She is based in Boston. MA (USA).