Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE’s product suite includes coverage throughout the U.S for high-value homes, automobiles, jewelry, art, personal umbrella liability, watercraft, and flood.
In 2014, executives at PURE realized they needed to rapidly increase the speed of their product development initiatives to keep up with the demand for changes in their products. Previous approaches, where it would take months to produce an initial “draft” of the product, were no longer sustainable. The challenge was that they had little experience with Agile methodologies, having traditionally used Waterfall approaches.
Belatrix brought in Agile trainers to help PURE quickly learn about the methodology and how it could be implemented within their organization. By working closely together with Belatrix, PURE was able to learn how best to implement Agile and by taking advantage of Belatrix’s Agile maturity, PURE was able to minimize the impact of this change. Belatrix helped guide PURE in their Agile journey, explaining and helping to overcome the typical roadblocks and challenges that organizations face when they make this transition.
The end result was PURE becoming a faster, more Agile company, able to keep up with the rapidly changing insurance environment while maintaining a laser focus on the customer experience. PURE has grown 40% year-on-year since 2006, and has one of the highest Net Promoter Scores in the industry. PURE was featured by the independent research company, Forrester Research, in a case study on how to stand-out in a crowded and commoditized industry.