About us

4. History

A combination of nearly 20 years of experience, top IT talent, and highly-tuned agile development processes.

Achieving success from scratch in any business is tough. But from an unlikely location, at a difficult time economically, and without financial resources or an immediate source of revenue, few would even consider it. But fast-forward to today, and at Belatrix you’ll find one of the most successful software development companies in Latin America, with international operations spanning 3 continents, and annual growth hitting 35% for the past 5 consecutive years. It’s a long cry from those early days, but the founders continue with the same vision, commitment and dedication that they started the company with.

The Robbio’s family story

Belatrix Software is made up of 3 partners who are connected by a very familiar bond: they are father and sons. Each have their individual stories, but those stories come together in creating the foundations of one of the fastest growing companies in the Latin American software industry.

Luis Robbio, the father, is an electronic engineer by trade, and before becoming an entrepreneur he held senior positions in Argentina, Brazil, USA and Europe for the engineering construction company, IMPSA. For Luis, he wanted to get out of his “traditional” executive life in a multinational company, and start something new. Belatrix was thus born in his house, and he remembers having to convince the first developers to bring their own PCs or literally “to live on the job” at his home.

Federico Robbio, for his part, is an industrial engineer and worked for the Techint Group in Buenos Aires as a young professional. Federico decided to return to Mendoza to start his own company with partners, before joining Belatrix. Among the anecdotes is the fact that all the first desktops and LANs of the company were assembled by him with his partners.

While Alex Robbio studied Psychology at the National University of San Luis, he has been programming as a hobbyist since he was a child. In the early 2000s, at age 25 he decided to move to the United States with his wife and 5-year-old daughter. His hobby became his full-time job when after significant effort brushing up his technical skills, he was hired as a developer and soon became a Vice President and later the COO of a technology company that would go on to become the first customer of Belatrix. Alex has also attended the Kellogg School of Business at Northwestern University and holds certifications from Harvard, Stanford, Cornell and MIT.

Timeline

Review our timeline below to see how Belatrix has developed from its humble beginnings.

1993

Luis Robbio (Belatrix’s current CEO) and his two sons Federico Robbio and Alex Robbio set out to start Belatrix. Its core competency at that time was in industrial process automation for automotive companies in Argentina. With the passage of time, more and more of the earlier Belatrix’s activities were focused on software development.

2002

The company pivoted to focus solely in providing software product development services. Benefiting from excellent Argentinean programmers and natural timezone overlaps, the company started providing outsourcing and nearshoring software development services for a number of companies in the US.

2010

Belatrix Software enjoys high double digit, year by year growth, increasing both revenues and employees. The company continues to specialize in innovative and high quality software development and quality assurance services. The founders placed great emphasis on talent development, which has become one of the greatest differentiators of the company. Its internal training program invests more than 120 hours of training per person per year – nearly 3 times that of typical companies in the industry.

2011

In addition to its two development centers in Mendoza, Argentina, Belatrix extended its operations to another center in Lima, Peru. Over the next few years the Lima offices would grow to become one of Belatrix’s key development centers.

2013

Endeavor selected Belatrix to join its program of High Impact Entrepreneurs. This program has included heavyweight companies such as Mercado Libre.

2014

Belatrix opened a new delivery center in Buenos Aires. The company was awarded “Exporter of the Year” in Mendoza for the first time. Belatrix won the award again in 2016.

2015

Belatrix was recognized as a “new age software product engineering service provider” by the independent research company, Horses for Sources.

2016

The organization Great Place to Work recognized Belatrix as the 4th best place to work in Argentina, and the 12th best place to work in Peru.

Belatrix’s commitment to its people is one of its key differentiators, and a key reason the attrition rate is one of the lowest in the industry.

In addition, the company certified ISO 27001, becoming one of just a select number of companies in Latin America to have achieved this global security standard.

2017

Belatrix opened its new US headquarters in Silicon Valley. For many years Belatrix has worked with innovative companies in the Bay Area, and its new headquarters cements its position in the region. In addition, Belatrix opened offices in Bogotá, Colombia, as well as further expanded its Lima, Perú delivery center.

Belatrix received more recognition when the global consulting company, EY, recognized the founders as the “Entrepreneurs of the Year” in Argentina. Belatrix is recognized as a Great Place to Work for the second time in a row for Argentina and a third time in Perú.

2018

Belatrix won a Silver Stevie Award in the annual American Business Awards for “Company of the Year”. Belatrix President and Co-founder, Alex Robbio, was named a Stevie Award winner in the executive of the year category. Later that year, Belatrix was recognized as a top place to work for millennials by the organization Great Place to Work. In addition, Belatrix won a major award for digital transformation in Argentina.

The Argentine President selected Belatrix’s CEO, Luis Robbio, as one of the top 20 business and economic leaders of the future, and became part of a new “Knowledge Commission” in the country. The commission is tasked with boosting economic growth via the knowledge-based economy and technology innovation.

Belatrix continued its rapid growth and expansion by opening its new European headquarters in Barcelona.

And so the history continues…

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