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Alejandra Rodriguez

Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix's software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.

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EXECUTIVE INSIGHTS

Software development  

Creating a smart software development budget for 2020

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December 17 / 2019

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Digital technology enables organizations to boost productivity and better engage with customers. However, many technology initiatives continue to see cost overrun, damaging the bottom line and undermining the value...

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