Fernando González is the V.P. Marketing of Belatrix and is responsible for all external and internal communications, promotions and sales actions, and lead generation. Fernando is also responsible for developing the content generation strategy, aimed at satisfying the growing demand for quality technical content. Fernando works closely with Belatrix´s human resource teams in designing and executing the recruitment marketing strategies.Fernando has a bachelors degree in marketing from University of Aconcagua in Mendoza, where he was also a teacher for 12 years. With an entrepreneurial spirit, Fernando has started various companies in the past. His last adventure was a travel agency in which he served as manager and co-founder for 9 years. He’s also taught marketing and businesses at the National Technological University (UTN) and University of Mendoza. Fernando loves climbing mountains and outdoor life. He lives in Colombia with his wife and 2 girls.