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Design Thinking + Agile empower and accelerate innovation

A Picture of Karin Nauth Shelley
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June 10, 2013 | Topic: Agile   Consumer needs   Design Thinking  
Design Thinking + Agile empower and accelerate innovation

“Build it and they will come” may be a good approach for a baseball field…but it’s a risky proposition for developing commercially viable products.  Yet, company after company  get caught in the trap of that sentiment.  They conceive products that are cool, but may show that they don’t truly “get” the consumer whether that is an enterprise or an end user.

Design Thinking is an approach to de-risk the product concept process.  This combined with Belarix Software’s approach to Agile software development can be powerful punch in driving the innovation process to commercial success.

Belatrix is proud to announce that it has joined forces with internationally bestselling, author and innovation thought leader, Simone Ahuja.  Simone co-authored the book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012), and has researched the very process of invention, looking at how the innovator sees problems and designs solutions, oftentimes in the midst of scarce resources.  She consults to Fortune level companies all around the world, helping them re-imagine how they approach innovation.

Join us for this live complimentary webinar on Tuesday, June 25, at 1 PM ET.

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