The last few weeks have been a hectic time for those in the technology industry. Major events from Google I/O to Apple’s Worldwide Developer Conference (WWDC) made headlines both inside and out of the tech industry. These events, as well as those held by other major platform vendors such as Microsoft and Amazon, reflect continued competition to attract developers to their own platforms.
But what’s the real impact for businesses? Here are my high-level thoughts on the two events, from an enterprise buyer’s perspective:
And finally for me personally, one of the most interesting announcements was Apple Music. Every music lover is now asking whether Apple Music can compete with Spotify? My humble perspective, is yes – by embedding its streaming service into another expected feature of the iPhone, it will immediately reach millions of users, with a service that is on a par with Spotify´s. And remember, Spotify has just over 20 million paying subscribers (although over 75 million active users). To put this in perspective, just last quarter, Apple sold over 60 million iPhones. But also, importantly, by embedding the service within the iPhone, Apple will be able to ensure a great user experience, which will help it compete and differentiate against other streaming services. This continuous improvement in user experience raises the bar for the rest of us to be able to provide a compelling and engaging platform for our users, whether corporate or consumers. If you are a CIO, CTO or even a CEO, I think now more than ever you should be discussing whether your company is providing a world-class user experience.
What were your key takeaways from the event? As always, I look forward to reading your comments.
February 13 / 2020
December 17 / 2019
Digital technology enables organizations to boost productivity and better engage with customers. However, many technology initiatives continue to see cost overrun, damaging the bottom line and undermining the value...Read post