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HfS highlights Belatrix among the top global software engineering services providers

Alex Robbio

August 15th, 2018

I’m delighted to announce that Belatrix has been included in the analyst company, HfS’ analysis of 15 leading software product engineering companies. The research, led by analyst Pareekh Jain, features global heavyweight companies such as Accenture and Cognizant, along with Belatrix. Although several of the providers in the analysis, have a presence in the Americas, Belatrix was the only Latin American services provider included.


The research outlines the key trends in today’s software engineering market, and assesses the strengths and weaknesses of the leading service providers. The report provides advice for both buyers and service providers to improve their relationships.

I believe we made a mark in the analysis, and continue to outperform our peers, due to a couple of key factors:

  • Belatrix’s focus on client intimacy. Executives increasingly prefer to work with smaller, more personal companies such as Belatrix, as opposed to the billion-dollar giants of the outsourcing industry. Our strengths in personal service, client intimacy, and easy access to senior executives, means it’s easier to build trust with our clients, and also ensure, as simple as it sounds, that we’re actually creating and building what it is that they want.
  • Belatrix’s high-performing culture. I’ve written about this in the past, and how we’ve taken specific actions to create this culture, such as having so-called “Fire Watchers” who can help maintain our original spirit, even as we grow rapidly. Reflective of this culture, just recently for instance, Belatrix was recognized as one of the best places to work for millennials.

In summarizing the research findings on the HfS website, Pareekh highlights what he calls “technology change agents” in software product engineering, which “include automation, IoT, cloud, and artificial intelligence. These technologies are instrumental in the overall customer journey, competitive advantage, user experience, and other business outcomes”. I concur with his assessment here – and I doubt that few of us who work in the industry would question that digital technologies are creating tremendous new opportunities for businesses to transform how they operate.

However, we also have to fully consider the implications of these new “technology change agents”. For example, we have been working with one of the leading manufacturing companies in Argentina, Pla, on their digital transformation – and we found that although its young, modern customers wanted to use these technologies, and have as much as possible automated; many of its traditional customer base felt threatened, and worried about the impact of the technology on their jobs. So as we started to help build Pla’s new digital vision, and start with implementing the technology, it was critical that we focused on empowering these individuals via technology. It’s only by having these close, intimate relationships with your customers, that you see such dynamics, which may not always be immediately apparent.

I’d like to take this opportunity to thank Pareekh Jain, and the rest of the HfS team, for their efforts in producing this research.

Subscribers to HfS research, can find the full research report here.


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