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How a software partner can help you move into the new normal

A Picture of Alejandra Rodriguez
May 27, 2020 | Topic: Software development  
How a software partner can help you move into the new normal

Finding highly-skilled people to fuel your shift to digital is one of the top priorities for organizations as they move into the new normal. A skilled workforce able to meet the demands of the ever-changing business and technology landscape is key to building unique customer experiences and outperform the competition. In this context, software development services have become particularly important.

The Covid-19 pandemic is pushing companies to look to digital solutions. Software development partners are the cornerstone for building such world-class digital products. Every day, more and more companies realize they need help from digital services providers to enable them reach their objectives.

According to an IDC survey taken from before the Covid-19 pandemic, 89% of companies have already adopted a digital-first business strategy or plan to do so. This number has almost certainly increased in recent months.

Working with partners means you can meet ongoing development needs, and deliver high-quality products at speed. And it’s speed that enterprises need right now – as they seek to shift their businesses to be able to operate in the “new normal”. Working with a partner enables you to find the skills you need to build a digital organization, even amidst budgetary constraints.

There are a variety of models in which you engage with partners, but the two most prominent for digital initiatives are staff augmentation and long-term partner engagements (sometimes referred to as managed services or project outsourcing). We believe that the latter is the best option to survive and thrive in a complex and changing business and technology environment.

How does staff augmentation fit in today’s digital world?

Staff augmentation is an outsourcing model where organizations hire a number of third-party specialists for a specific period of time to extend their in-house teams. Staff augmentation can be effective when faced with a shortage of technical talent and you need to hire personnel with specific skills on a short-term basis. It enables you to ramp up or down quickly.

This model helps organizations as it enables them to increase their workforce without going through an in-house recruitment process which can be expensive and time-consuming.

However, this model also presents a number of drawbacks. One of them is that when you hire standalone external talent, your extended team has no allegiance to your company culture, structure, and workflow. This means, your new members will need time to adapt to a new work environment. At the same time, as software development becomes more complex, this represents an increasing risk to the core of your business.

In addition, staff augmentation doesn’t provide the opportunity to establish a long-lasting relationship with clients. A temporary service of technical talent won’t enable your organization to build a fruitful business relationship, which can help your organization acquire a more global perspective, reach a broader market, and keep up with technology advancements and innovative services.

Reflective of this, back in 2012, analysts at Forrester wrote about the shift to software product development services 2.0, which represented a major change from traditional staff augmentation or capacity-led services, towards more sophisticated and value-added services. It is to these services that we now turn.

Long-term partner engagements: Building integral digital solutions
Most organizations today partner with an experienced software development provider to design and build end-to-end digital solutions. This means the client and the service provider work hand-in-hand, and have responsibility for either a specific part of, or for the entire software development lifecycle, from ideation, development to maintenance.

Why is this model particularly important for businesses today? It’s because every organization needs to be investing in new digital technologies to offer unique and personalized customer experiences. To develop such digital products and services means working with highly-qualified experts on a long-term basis, who have a deep understanding of your business, industry, and requirements.

When organizations choose to engage with long-term expert partners, they are acquiring multidisciplinary expertise: qualified personnel in industry-leading technologies such as blockchain, augmented reality and IoT as well as software-related capabilities like UX/UI design, quality assurance, and product management. As a result, you’re benefiting from technical expertise and guidance to choose and implement best practices and technologies, evaluate and detect the needs of your target audience and adapt the process to achieve your desired results;)

Having a team with a wide array of skills is essential for creating end-to-end powerful customer experiences. Holistic approaches to product and service design are becoming a must and organizations are harnessing the potential of consolidated teams able to offer guidance in every aspect of the customer journey.

Software development companies are also ready to address security. They have established policies and project governance regarding IT procedures, ensuring secure processes. They are also ready to help you implement best practices to build secure software and are familiar with common security issues. This mitigates risks in the process of achieving your organization’s goals.

Given the shortage of technical talent that many companies face in technology hubs such as San Francisco and New York, finding technical talent overseas is more cost-effective and much faster than recruiting an in-house team.

Finally, finding the right digital partner is crucial to survive in the digital era. It is rare today to be able to find all the skills necessary to build innovative digital solutions. Working with a trusted partner means you will be in a better position to create the compelling experiences that your customers are looking for.

software partner

Choosing a software development services provider

When choosing a partner we recommend to review three aspects in particular:

  • Make sure there is cultural alignment between your organization and your chosen partner. Many companies make an effort to make their selection process “objective and unbiased”.
    However, we believe this decision has to also include subjective criteria to understand how you will be working on a day-to-day basis with your software service provider. Company culture and values will profoundly impact the results that you can achieve together.
  • Evaluate if your partner offers multidisciplinary expertise to your project. A team able to build a product from a variety of angles and have individuals skilled in everything from design to technology will be key to the success of your product.
  • It’s crucial that your software partner counts with the ability to practice real Agile, not a version of it. Some technology companies claim to use Agile, but they are in fact doing agile, not being agile.
    Agility is not just about implementing a framework such as Scrum, but about adopting the Agile mindset and philosophy, which consists of cross-functional and autonomous teams who conduct iterations and receive constant feedback from the client. In this case, nearshore software services, for instance, enable organizations to have real-time conversations with their partners, boosting effectiveness and transparency.

Be ready to build cutting-edge digital products and user experiences through a trusted and long-term partnership with your software development service provider.


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