Walking through Boston’s Prudential Mall last night, I was drawn like a moth to a flame to the new Microsoft store at the crossroads of the center. What struck me most was just how much Microsoft has taken a page out of Apple’s playbook. There’s the wide open, well lit, space, lots of eye catching “toys” available for try outs, and knowledgeable sales agents seemingly unaware of what possible similarity there might be to Apple products. As I walked through the store, clutching my iPhone tightly in my pocket, and my iPad safely under wraps in my bag, I felt almost fearful of what might happen should these two two polar brands meet. Would they cause some sort of cataclysmic explosion? Nevertheless, I ventured forward to check things out, getting at least the salesperson’s take on why Windows 8 was the only way to go. From the marketer’s viewpoint, he said all the right things.
Obviously, these two brands are fighting for consumer share, and looking for increasingly sophisticated ways to address the market for mobile engagement. And Windows 8 does provide a rather compelling way to engage those consumers. If you’re developing a new product, just how do you determine what your strategy should be? If you are an enterprise, figuring out just where to pin your investment on Microsoft, what’s your best course of action?
Analyst research firm, Gartner Research, offers an interesting perspective on Windows 8. Click here to see more.
Belatrix offers software product development on multiple mobile platforms. To discuss your mobile strategy, contact us.