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Belatrix Software adds Adobe Experience Manager expertise to arm CMOs to deliver personalized customer experiences


June 14, 2013

Belatrix Software builds out Adobe Experience Manager (CQ) expertise to enable clients to win customers and revenue

Belatrix Software, the global software product design and development services firm, announced that it has expanded its expertise to include Adobe Experience Manager (previously known as Adobe CQ). Business aligned Marketers constantly seek new methods and technology tools to strengthen their customers’ experience. Adobe’s Experience Manager is a content management system that enables marketers “to attract new audiences, deliver targeted content, and optimize multichannel outreach for increased click-throughs, conversions and revenue” (source: Adobe). Partnering with XumaK, an authorized training partner of Adobe, Belatrix Software recently launched an extensive training series for its software engineers. Belatrix Software uses Agile software development to help its clients deliver rich customer experiences. The firm is already delivering Adobe Experience Manager services to its clients and now is promoting the capability more broadly.

Adobe Experience Manager allows multichannel markets to deliver personalized experiences to the visitor, based on specific data and intelligence about that visitor. The outcome is that the visitor receives highly relevant product information. Companies engage in a smarter way, and refine that over time to sell and upsell their customers. Adobe Experience Manager offers drag-and-drop page composition from a rich library of web components, integration to realtime A/B and multivariate tests, schedule content delivery and advanced tools for campaigns, global and regional campaign and banner management, as well as multi-lingual productivity tools.

“Belatrix Software’s expertise in Adobe Experience Manager (CQ) is a powerful tool for companies to gain an edge in marketing their products to customers. Offering this expertise, allows us to partner with clients in driving their product and business goals, ultimately to outcompete the competition and win revenue,” said Ariel Seoane, Vice President of Professional Services at Belatrix Software.

About Belatrix Software

Belatrix Software helps companies thrive in the digital world. Organizations partner with Belatrix to turn ideas into high quality, innovative software based on highly-tuned Agile development processes. Customers use Belatrix's digital transformation services to create best-in-class software products, lower time to market, and gain competitive edge. Belatrix's dedicated labs, focusing on UX, continuous delivery, mobile, DevOps, and QA automation, help organizations become digital leaders.

Belatrix's clients include both established Fortune level and emerging, venture backed firms. Some of the firm's clients include Disney, Adobe, AOL, PwC, and Shutterfly. Belatrix is a South American company with offices in Florida, New York, San Francisco, Barcelona, Mendoza, Buenos Aires, Bogotá and Lima

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