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Belatrix Software SVP, Alex Robbio, Shares Global “secret sauce” for company’s success

October 24, 2012

Belatrix Software SVP & Co-Founder, Alex Robbio, Shares Global "secret sauce" for company’s success as part of Mercado Libre Entrepreneurs’ Event.

Mendoza, Argentina –– Belatrix Software Factory reported that SVP & Co-Founder, Alex Robbio, recently participated in Mercardo Libre’s Entrepreneuralism Conference, “eCommerce as a Business Platform” held in Mendoza. Organized by Mercado Libre, the leading South American online platform and partner of eBay, the event was aimed at inspiring today’s entrepreneurs and giving them practical insight into what it takes to launch successful business.

Addressing a 200 plus member audience, including entrepreneurs, students and academic representatives, Robbio shared firsthand experience of the challenges and successes of Belatrix, as well as what he and the company see as to the “secret sauce” of entrepreneurial achievement.

Speakers at the event Federico Procaccini, General Manager, Argentina, MercadoLibre.com Argentina who spoke about new trends in online sales and marketing strategies and Alex Robbio who shared his perspective as a successful entrepreneur of a growing global software development firm. The event sparked a lot of interest, and was a testament to the spirit of entrepreneurialism in Argentina.

“I hope that the story of Belatrix’s journey inspires other entrepreneurs to achieve their visions. It’s amazing to look back on Belatrix’s ten years in the industry and recognize the tremendous passion and commitment it takes to get a company to this stage and beyond,” Robbio said. Today, we are proud to say that we are one of South America’s leading global Software Development firms,”

About Belatrix Software

Belatrix Software helps companies thrive in the digital world. Organizations partner with Belatrix to turn ideas into high quality, innovative software based on highly-tuned Agile development processes. Customers use Belatrix's digital transformation services to create best-in-class software products, lower time to market, and gain competitive edge. Belatrix's dedicated labs, focusing on UX, continuous delivery, mobile, DevOps, and QA automation, help organizations become digital leaders.

Belatrix's clients include both established Fortune level and emerging, venture backed firms. Some of the firm's clients include Disney, Adobe, AOL, PwC, and Shutterfly. Belatrix is a South American company with offices in Florida, New York, San Francisco, Barcelona, Mendoza, Buenos Aires, Bogotá and Lima


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