Retail Goes Digital

  • Retailers now need to provide personalized digital experiences.
  • Success requires an omnichannel strategy.
  • New technologies are transforming the retail sector.

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Retail is at the forefront of digital change

Retailers are in the midst of fundamental change driven by technology. From the increasing maturity of internet of things solutions, to experimenting with the latest developments in artificial intelligence, retailers realize that their customers want to use technology in their interactions. Customers’ expectations of the technology they use continue to rise.

Creating a digital future in retail

Mature technologies such as EPOS (Electronic point of sales) to the latest in emerging tech, can enable retailers to reduce costs, improve customer service, and reduce processing times. Once organizations start building new digital environments, customer satisfaction and business efficiency jump to a new level.

Boost your business with omnichannel experiences

Build a digital system across channels that enables your organization to collect behavioural data and understand the wishes of increasingly demanding customers. Harness the power of big data to create hyper-personalized experiences, build customer loyalty and enhance your business.

Expertise working with leading retailers

We have worked with retailers in their digital transformations, helping them transition successfully to the digital world. Reach out to us today to find out more about our success stories, and how we can help your business.

Some of our customer stories

Ensuring a compelling user experience for a global entertainment company

A global entertainment and media company was looking for support with user experience testing across their family of brands.

Helping one of the largest ISVs in the world bring a new marketing product to market

This organization is one of the largest ISVs in the world. They partnered with Belatrix to help their customers implement a market-leading toolset for digital marketers.

Improving the video advertising experience of a multinational media organization

The online video advertising market has experienced rapid growth. Indeed online video ads are one of the fastest growing ad mediums, with expenditure…

Creating innovation in a large traditional bank

BCP, one of the largest and most important banks in Latin America, created a nimble and agile organization in an industry that often struggles to apply innovation.


We have more than 20 years of experience working with the world’s leading organizations in their key technology and business initiatives. Our annual growth rate has averaged over 30% for the past 5 consecutive years. You can find out more about our history.
The company was founded in 1993. Initially the company was focused on internal market (Argentina) in the automobile industry. Since 2002 the company is providing software development services to clients in the US market.

Our US headquarters are in Redwood City, California. Our South American headquarters are in Mendoza, Argentina. We also have 5 development centers in the following locations:
Mendoza (Argentina)
Buenos Aires (Argentina)
Lima (Peru)
Bogota (Colombia)
Belatrix has similar technology skills in all the locations.
See what makes us different

We have experience working with different customers, from innovative startups to Fortune 500 corporations. Find out about some of our customers and their success stories.

We have five development centers across South America, four offices in the USA, and more than 700 employees. Learn more about us.

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