Research

Our team of UX experts select the best practices and techniques to ensure you meet and anticipate customer expectations.

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Market research

Here we gather information about consumer needs and preferences. It provides important data to analyze market demands.

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Benchmarking

This method creates an overview of the latest UX design practices in the market. It requires a deep understanding of competitors, processes, and products.

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User interviews

This is one of the most effective methods to generate knowledge about user behavior. We create a series of questions to obtain high quality data, which will be the foundation of the project and product planning.

Strategy

During the strategy stage we define what the project needs to be successful, what the project’s requirements are, and the business goals. We create the first version of the design and we build the basic information architecture and workflows.

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Usability

In order to find usability problems, we test low and high fidelity prototypes, giving tasks to users and observing how they interact with the product. We conduct usability testing in different moments of the process to ensure we are following the right path, reducing risk, and saving time and resources. Our usability testing services go beyond delivery: we supervise the final product once it goes live to guarantee excellent performance.

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Visual design

We enhance user experience and usability with visual resources such as color, shape and typography. The objective of the visual design is to enhance your brand identity.

The power of combining UX design and Agile development

The power of combining UX design and Agile development

Agile development is at the core of our practices, which is why designers and software engineers work hand in hand in an iterative process. Also, we know that UX design is the creation of experiences that are constantly evolving. That’s why we have a relentless focus on training, and all our experts stay up to date with the latest trends and technology development to deliver the best results for your project.

See also

Services

Software development

Software testing

Consultancy & innovation

User experience

Industries

Fintech

Media & entertainment

Healthcare

All industries

Insights

Blog

Whitepapers

Webinars

Videos

Why Belatrix?

International presence

Nearshore advantages

Project governance

Agile expertise

Flexible engagement models

Our talent development