As Pokémon Go has taken the world by storm over the past few weeks, we want to take a step back and examine the role of augmented reality in its success.

Augmented reality has jumped onto the scene to take an increasingly important role in business and consumer applications. It helps engage customers in a more profound way, by providing better experiences. So in this upcoming webinar we will examine:

• What is augmented reality, versus virtual reality and mixed reality?
• The business case for using augmented reality in your mobile applications
• How Belatrix implemented augmented reality for a leading financial services company
• Our predictions for the future of augmented reality

You can follow the build-up, as well as the live webinar, on Twitter with the hashtag #BelatrixAR

We look forward to seeing you there!

 

Silvana Gaia — Director of Client Engagement

Silvana Gaia is the Director of Client Engagement at Belatrix and is charged with the health and growth of Belatrix’s client relationships. In her role, Silvana has overall responsibility for building and maintaining relationships with the key decision makers of Belatrix’s clients. She collaborates with practice leads and partners to address and respond to new business opportunities.