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How to Create a Connected Retail Business


This webinar will discuss the implementation process of creating a connected retail business. It will talk about the challenges and benefits for a customer in the retail industry of the solution offered by the WSO2 Enterprise Service Bus and WSO2 Data Services Server. In this webinar Belatrix, a preferred WSO2 partner, will be explaining

  • How implementing WSO2 middleware enabled the retail company to achieve their business goals
  • Why the organization worked with a service provider, rather than implementing it themselves
  • An outline of the implementation process and how specific challenges were overcome
  • How the success of the project was measured
  • The business benefits the company achieved


Rubén Lorenzo

Rubén Lorenzo – Program Manager

Rubén Lorenzo is a Program Manager at Belatrix in their professional services team. Rubén started as a Senior Software Developer in 2006 and was quickly promoted to Lead Developer, Team Leader, and Scrum Master prior to his current role. Rubén is also head of the new delivery center that Belatrix opened in 2014 in Buenos Aires, Argentina. He strives to promote Belatrix´s unique innovation focused culture at this new office as well as achieve growth expectations in Buenos Aires.

Enzo Cappa

Enzo Cappa – WSO2 Developer

Enzo Cappa is a certified WSO2 Developer at Belatrix. He has over seven years of experience as a developer working on the whole stack of components of client-server applications. His areas of specialization include architecture and development using Java and JavaScript technologies, and server configuration and optimization under Linux environments.



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