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The CTO`s New Playbook For Creating Innovation


Chief technology officers (CTOs) and other technology leaders have increasingly varied options to source innovation to drive their digital technology agendas.

This webinar will explore the growing use of techniques such as hackathons, crowdsourcing, open APIs and open data, and digital labs, to drive innovation at lower cost. Technology leaders are turning to these methods because they are faced with the need to bring new products to market faster than ever before, but continue to be constrained by ongoing cost pressures.

In particular the webinar will cover:

  • Why organizations require new techniques to create innovative ideas and products
  • Real-life examples
  • Best practices for using these techniques

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Charles Green

Charles Green

Charles Green is part of the marketing team at Belatrix Software, based in Lima, Perú. Previously he was the global lead analyst for the product development/ R&D services market at Forrester Research. His research coverage at Forrester also extended more broadly to technology and business services, and in particular data and business intelligence services. He continues to pay close attention to the business services industry, and blogs at


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