Insights > Webinars

How UX design can help executives anticipate and meet the needs of customers

  • Development
  • Mobile

User experience (UX) design, is a set of methods that aim to create enjoyable and meaningful user experiences. It is a top priority for companies who are developing user centered approaches and who want to be successful at anticipating and meeting the needs of increasingly demanding customers.

The field of UX design is fascinating and complex; it includes research, data analysis, branding and visual perception. In order to understand its scope, it’s important to examine how it can be integrated with other areas of an organization, what are its main practices, what does it offer to customers and how it is evolving according to the current business and technology landscape.

In this webinar, we will be joined by Alejandra Rodriguez from Belatrix’s marketing team, and Viviana Benavides, one of Belatrix’s UX experts. We will discuss:

  • What is the role of UX design in the software development lifecycle
  • How to choose the right UX techniques according to the needs of your project
  • The importance of creating omnichannel experiences
  • The role of psychology and visual interaction in UX
  • The key UX trends for 2018

Viviana Benavides

UX Designer

Viviana is a UX designer and member of the UX center of excellence at Belatrix. She studied interactive media design at the ICESI University in Cali, Colombia. After graduating she worked for different companies helping them improve every aspect of their user experience. Up to date with the latest trends and technologies, Viviana is passionate about UX, particularly with regard to web, mobile and service design.

Alejandra Rodriguez


Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix’s software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.

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