Whitepapers / fitness

Holistic wellness: The trend that is revolutionizing fitness

By Alejandra Rodríguez
Published on: July, 2019

We are witnessing a shift in how we understand healthcare and wellness. Today, exercising goes way beyond running on a treadmill or completing a weightlifting session.

The penetration of technology in the industry is enabling fitness centers to change people’s experiences when exercising. Immersive workouts, personalization, and visibility lead the way. Also, with the increasing importance of User Experience (UX) and Customer Experience (CX) people are more and more demanding when it comes to choosing a gym or downloading an app to exercise at home.

Fitness is much more than ‘just training.’ It has become an individual interpretation of quality of life and a subculture within our society,

About the author


Alejandra Rodríguez

Copywriter and UX expert

Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix's software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.