Whitepapers / Multi-level marketing

Multi-level marketing companies transform for the digital world

By Charles Green
Published on: July, 2019

The multi-level marketing industry faces having to adjust to the influencer generation and the rise of social selling, mixed together with an empowered and digital-first customer base.

In this whitepaper we explore the core dynamics facing the MLM industry, how leading MLMs are responding to the shifts brought about by technology, and finally provide a case study outlining how Belatrix helped one MLM thrive via the use of digital technology.

MLM companies that fail to invest in their technology environments, or that don’t provide the applications and tools to their distributors will struggle to achieve success.

About the author

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Charles Green

Director of Thought Leadership

Charles Green is the Director of Thought Leadership at Belatrix Software. Based in Lima, Perú, Charles is responsible for providing insight into key industry trends for Belatrix management, as well as researching and writing about emerging industry dynamics.