Whitepapers / Multi-level marketing
Multi-level marketing companies transform for the digital worldBy Charles Green
The Multi-level marketing industry faces having to adjust to the influencer generation and the rise of social selling, mixed together with an empowered and digital-first customer base.
In this whitepaper we explore the core dynamics facing the MLM industry, how leading MLMs are responding to the shifts brought about by technology, and finally provide a case study outlining how Belatrix helped one MLM thrive via the use of digital technology.
About the author
Charles GreenDirector of Thought Leadership
Charles Green is the Director of Thought Leadership at Belatrix Software. Based in Lima, Perú, Charles is responsible for providing insight into key industry trends for Belatrix management, as well as researching and writing about emerging industry dynamics.