Whitepapers / covid-19digital retail retail crisis

Surviving the crisis: Retailers accelerate their shift to digital

By Alejandra Rodríguez
Published on: April, 2020

The current healthcare crisis is affecting every industry across the world. One of the sectors that is suffering most from the consequences of social distancing is retail. With the majority of physical stores closed, retailers are having to come up with different strategies to survive amidst a global healthcare crisis. But the solution is clear: full-scale digitalization.

In this whitepaper, we’ll explore the current landscape for retailers, what can they learn from companies that have experienced similar situations and analyze how best to create or improve a digital strategy.

In the midst of this crisis, retailers are not just looking at how they can survive, but are also looking at how they can stay relevant and contribute to reducing the effects of the virus.

About the author


Alejandra Rodríguez

Alejandra Rodriguez is part of the marketing team at Belatrix Software. In her role she is responsible for creating industry-leading thought leadership, and bringing together the insights of Belatrix's software experts into compelling content. She loves to learn different languages, and is interested in the power of communication when images and words are brought together. She is also curious about the possibilities that can arise when technology and art are combined. She studied at the Javeriana University in Bogota, and is the author of a book on the relationship between our bodies and the place we inhabit, and many short stories.